We build DOOH the way
operators wish it worked.
BOLT is the all-in-one platform for digital out-of-home: the screens, the ad server that runs them, and the analytics that prove it worked. One system, built in the UK 🇬🇧, run by the people who built it.
Five vendors. Five dashboards. Five invoices. Nobody accountable.
That was the job of running a screen network. A CMS here, a booking sheet there, a billing tool that barely talked to either, and a reporting spreadsheet stitched together by hand at month end.
We were operators ourselves, and we were tired of it. So we stopped buying the stack and started writing it: one ad server, one admin, one place where a deal becomes a campaign becomes an invoice without re-keying a thing.
Then we built the screens to match, so the pixels and the software finally speak the same language. This isn't a digital-signage CMS. It's a full ad-tech platform.
Four convictions, built into the product.
Own the whole stack
The screen, the player, the ad server, the billing and the analytics are one system, written together. When plays, revenue and screen health share a database, nothing falls between vendors.
Accountable by default
Every play is logged, timestamped and audience-adjusted. DOOH spent decades as a black box. We think a screen should be as measurable as a banner ad, and we prove it on a live dashboard.
Built by operators
We run our own screen network on BOLT before we ship anything. Features earn their place because they save our own team time, not because they demo well.
Engineers, not resellers
We write the software ourselves. Ask a hard question about ad serving, scheduling or remote screen control and you reach the people who built it, in the UK, who answer within a working day.
We don’t sell software we wouldn’t run. Our own screen network books, schedules, serves and reconciles on BOLT every day, so the roadmap is written by the people living with the consequences.
Come and pressure-test it.
Twenty minutes with an engineer, not a sales rep. Bring your current stack and we’ll tell you, honestly, whether BOLT is a fit.