Bolt software
The DOOH ad server and CMS for campaigns, creative, screens and revenue. One connected workspace that brings your whole network into focus.
The Bolt workspace, shown with a sample network.
One feed for every screen on the network. Every screen’s schedule is built ahead of time, so each one already knows what plays next, with programmatic demand sharing the loop with your direct sales.
Set when a campaign runs, down to the time of day, and BOLT handles the rest across every screen. Give each campaign its share of the screen time, and even out delivery across your screens. Keep clashing ad categories apart.
Upload a creative, preview it, schedule it. The whole thing is simple enough to hand to a junior scheduler without a training course. If a screen ever loses connection it falls back to safe content, so nothing goes blank.
Plays show up in the console seconds after the screen renders them, not in a report the next morning. Every play is logged and timestamped, so you can prove delivery to a buyer and export the numbers straight into your own tools.
Bill by play or by impression, whichever your contract says. Venue revenue-share is worked out from the actual plays, not reconciled in a spreadsheet on the last Friday of the month. It syncs to Xero, so your finance team isn't re-keying invoices.
Martyn’s Law asks venues to be ready to tell people what to do. Write your evacuate, invacuate and lockdown messages in advance and they wait on the screens. When it’s real, send one to a venue or the whole network: the advert stops and the message fills the screen until you clear it.
Emergency messages for Martyn’s LawEvery screen holds a secure connection back to BOLT. Push a new on/off schedule, reboot a panel, or refresh a creative, and it lands on the screen in seconds, wherever it is in the country. No site visit, no fiddly logins per screen.
Already work with DAX, Hivestack, VIOOH, Vistar or Place Exchange? Once you have an account with the demand partner, we switch on the connection and your inventory starts taking their demand, reported alongside your direct sales. You hold the DSP relationship; BOLT does the plumbing.
Describe the campaign in plain English; BOLT builds it. It connects to AI assistants like Claude, so you or your buyers can create orders, campaigns and creatives in a conversation. Drafts you review before anything goes live: the platform does the work, you stay in control of what plays.
Most digital signage runs on someone else's operating system. We're building our own. boltOS is a sealed, EU-ready operating system for BOLT screens, designed and built by the same team as the software, so the whole stack, from the screen up to the campaign, is ours to secure, update and stand behind.
Bolt software, in motion
From a creative going on air to the statement at the end of the month.
See it for yourself
Bring your current setup. We’ll walk you through how Bolt brings the pieces together.
Book a walkthrough