The software
behind every BOLT screen.
The same team builds the screen and the system that runs it — so scheduling, serving, billing and screen health aren’t four products talking over each other. They’re one. Eight things it does today, one console, one source of truth — plus what’s next.
— What’s in the box
Scheduling, serving and billing, written as one thing.
Built together from the start, so plays, revenue and screen health share one database. The reports reconcile themselves. No exports, no copy-paste, no Friday-afternoon spreadsheet.
Ad serving
One feed for every screen on the network. When a buyer asks for a slot, BOLT decides what plays and delivers it in a few milliseconds — fast enough that programmatic buyers win your inventory instead of timing out.
- 01 One feed for the whole network
- 02 Decisions returned in a few milliseconds
- 03 Works with the standard DOOH ad formats
- 04 Proof-of-play logged on every screen
Campaign scheduling
Set when a campaign runs, down to the time of day, and BOLT handles the rest across every screen. Cap how often someone sees the same advert, so a regular passing the same screen isn't shown it over and over. Keep competing advertisers apart so two rivals never share a screen.
- 01 Schedule by day and time of day
- 02 Frequency caps per screen and per campaign
- 03 Keep competing advertisers off the same screen
- 04 Hold and release campaigns in a click
Creative & playlists
Upload a creative, preview it, schedule it. The whole thing is simple enough to hand to a junior scheduler without a training course. If a screen ever loses connection it falls back to safe content, so nothing goes blank.
- 01 Standard video and image formats
- 02 Preview before anything goes live
- 03 Fallback content if a screen drops offline
- 04 Layer schedules and playlists
Live reporting
Plays show up in the console seconds after the screen renders them, not in a report the next morning. Every play is logged and timestamped, so you can prove delivery to a buyer and export the numbers straight into your own tools.
- 01 Plays appear within seconds
- 02 Proof-of-play for every campaign
- 03 Export to CSV
- 04 Operator API for your own dashboards
Billing & rev-share
Bill by play or by impression, whichever your contract says. Venue revenue-share is worked out from the actual plays, not reconciled in a spreadsheet on the last Friday of the month. It syncs to Xero, so your finance team isn't re-keying invoices.
- 01 Bill per play or per impression
- 02 Automatic venue revenue-share statements
- 03 Two-way Xero sync
- 04 E-sign orders and agreements with DocuSign
Remote screen control
Every screen holds a secure connection back to BOLT. Push a new on/off schedule, reboot a panel, or refresh a creative, and it lands on the screen in seconds, wherever it is in the country. No site visit, no fiddly logins per screen.
- 01 Always-on, encrypted connection to every screen
- 02 A unique security key per screen
- 03 Reboot or refresh a screen remotely
- 04 Push on/off power schedules
DSP connections
Already work with DAX, Hivestack, VIOOH or Broadsign? Once you have an account with the demand partner, we switch on the connection and your inventory starts taking their demand, reported alongside your direct sales. You hold the DSP relationship; BOLT does the plumbing.
- 01 DAX, Hivestack, VIOOH, Broadsign
- 02 You bring the DSP account, we activate it
- 03 Programmatic demand alongside your direct sales
- 04 Custom connections on request
AI & automation
Describe the campaign in plain English; BOLT builds it. It connects to AI assistants like Claude, so you — or your buyers — can create orders, campaigns and creatives in a conversation. Drafts you review before anything goes live: the platform does the work, you stay in control of what plays.
- 01 Create campaigns and orders from a plain-English brief
- 02 Works with AI assistants like Claude (MCP)
- 03 Drafts you review before anything is published
- 04 Per-user access, controlled by you
boltOS
Most digital signage runs on someone else's operating system. We're building our own. boltOS is a sealed, EU-ready operating system for BOLT screens — designed and built by the same team as the software, so the whole stack, from the screen up to the campaign, is ours to secure, update and stand behind.
boltOS is in active development. The secure foundation is running on our reference hardware today; we’re bringing it to the fleet on a staged release plan. Today’s BOLT screens run our hardened Android player — boltOS is the next generation.
- 01 Only ever runs software we've signed
- 02 Bad updates roll back on their own — no dead screens, no engineer visits
- 03 Every screen carries a sealed, revocable identity
- 04 Built for EU Cyber Resilience Act compliance from day one
- 05 One secure connection manages the whole fleet, cellular included
- 06 Content plays sandboxed, walled off from the operating system
Fewer tools. Same screens.
Better margin.
Twenty minutes with an engineer. We’ll show you the screen and the software working as one.